Son Heung-min captivated the 'continent'...Tottenham Becomes TikTok Champion
Son Heung-min captivated the 'continent'...Tottenham Becomes TikTok Champion
Blog Article
Tottenham Hotspur has become the club with the largest number of TikTok followers (38.5 million) in the Premier League. Son Heung-min's presence is a decisive factor in Tottenham's strong influence on the digital platform.
The Athletic, a U.S. sports media outlet, said on Monday that Tottenham has far more TikTok followers than Manchester United (3rd), Manchester City (2nd), Liverpool and Arsenal. TikTok is a social media platform launched by China in 2016.
Tottenham is reportedly implementing a content strategy targeting Gen Z (15-24 years old), the most important fan base on TikTok. The most powerful weapon is Son Heung-min. "He is not just a star player but the most influential soccer influencer in Asia," social media expert Chris Reeve said. "He is actively utilizing it."
Tottenham is constantly producing content that Son Heung-min is leading. For example, short videos such as Son's assist have received tremendous responses on TikTok. The Athletic analyzed that Son's content has much higher views than other videos, and his presence alone attracts tremendous attention. Son does not have a personal TikTok account. If he wants to see Son, his fans must go through Tottenham's official account. In fact, he has 1.4 million followers on his TikTok fan page, which is more than some Premier League clubs' official accounts.
Tottenham uses the hashtag "Weekly With Spurs" to share behind-the-scenes photos and videos taken by the players themselves. They share natural moments such as taking selfies at the training site or holding the "Man of the Match" trophy on the bus after the game. It is receiving great response by providing fans with "real" players who are differentiated from Instagram or Facebook.
Belgian TikTok star Celine Dept is a content creator with 16 million followers. She has collaborated with Elling Holan, Kylian Mbappe and Neymar, and has also collaborated with Tottenham to produce content with Son Heung-min and other players. The video has become one of the most popular videos on Tottenham TikTok with more than 37 million views.
Tottenham actively utilizes communication with famous fans. Recently, actor Rupert Grint, who played Ron Weasley in the Harry Potter series, visited Tottenham's home game, and a video clip of him and James Maddison having a conversation on the topic of "Harry Potter tattoos" gained huge popularity. In addition, contents with famous celebrities such as Tom Holland and King Charles III' visit became hot topics and raised the number of views. 스포츠토토
Tottenham's success was also attributed to its growth in the Korean market. In January 2024, TikTok released a simple version called "TikTok Light" in the Korean market. The Athletic said, "The monthly number of TikTok users in Korea reached 9.32 million, surpassing Facebook (8.64 million) for the first time." "Tottenham has yet to win a trophy in the Premier League, but it is a 'TikTok champion' on digital platforms," The Athletic said. "Differentiated content strategies centered on Son Heung-min, collaboration with famous influencer and celebrities, and creative way of communicating with fans have made Tottenham the most popular TikTok club."